Applied Service Management Global Ltd was formed in Autumn 2010 providing a vehicle to bring to market the skills and experience of its Company Directors and Associates. This remains the primary purpose of the company today. The company took offices in Sheffield Business Centre in 2011 expanding to accommodate an additional director at the same time and has traded profitably ever since it was founded.

Collectively we have strong backgrounds in IT infrastructure, IT Service Management, design and management of ITIL® processes and the design and management of data centres. The company delivers ITIL training, both in its own right using its own accredited material and on behalf of other training organisations.

The company has delivered training to a wide range of organisations, public and private sector in Europe, America and the Middle East and has delivered both interim management and consultancy services mainly but not exclusively to the public sector with the majority of business stemming from Higher Education reflecting the considerable depth of experience we have in this area.

ASM Global has worked closely on a number of assignments with other independent consultants and can bring these additional highly-skilled resources to market should it be to the benefit of our customers.


Meet the Directors

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Mark Lee

Managing Director

Mark has over 40 years' experience within the IT industry, mainly managing large UK Government or University IT Infrastructures and Datacentres, with IT infrastructure and IT services teams of increasing size and responsibility for the UK Civil Service, EDS and the HE sector.

Mark obtained an ITIL Manager's Certificate from the third course run in the UK and was part of the team that launched the Foundation Certificate whilst leading one of the first large scale implementations of ITIL. During his time with EDS and the UK Employment service, Mark ran a number of large scale national rollouts delivering on time and budget to over 1200 offices around the UK. As a member of the IT Services Management Board he was also responsible for the setting up of the Employment Service national data centres and a national service management centre in Sheffield, migrating the national jobcentre service to this new facility without downtime or service interruption.

Leaving EDS, he joined Sheffield Hallam University as Head of IT services and served the HE sector for 10 years before retiring to set up Applied Service Management Global (ASM Global) in 2010. Within ASM Global he has worked with Staffordshire County Council, YHMAN, University of Brighton, University of Hull and collaborated with NOV8 for JANET UK.


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Andy Smith

Service Management and Training Director

Andy is an IT professional with 20 years' experience of implementing ITIL Service Management processes to a wide range of international industries and cultures. This practical experience enabled him to contribute in the rewrite of the ITIL books as well as develop ITSM training courses for all levels of examination. Andy is fully certified to ITIL Expert Managers, and has held that level of certification for over 18 years and was one of the first in the UK to gain certification as a ISO 20000 Consultant.

Andy began his Career in the UK Civil Service, before joining EDS, where he acted as an internal IT Service Management consultant. He then joined CEC Europe, subsequently acquired by HP, as a Senior Consultant and Trainer. During his time with EDS, CEC and HP Andy worked globally as a Consultant and Trainer, for their many international clients working in Hungary, Sweden, Belgium and Quatar.

As a Director of ASM Global, Andy is responsible for Training and Service Management. He has worked with a number of UK universities auditing and transforming their ITIL processes in addition to delivering with ITIL training and awareness courses.

Andy has a passion for developing practical and pragmatic process-based solutions and delivering training in multinational and multicultural scenarios. He has extensive experience in developing strategies, policies and procedures, gaining buy-in and driving forward implementation as well as training to improve business efficiency at all levels within an organisation and is comfortable working with anyone from Board level down to shop floor.


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Vanessa Morgan

Technical Director

Vanessa had over 18 years’ experience in a large UK University as an IT sysadmin and manager before joining the company in 2011. Whilst at the university she worked with Andy to achieve the ITIL Manager’s (v2) and later ITIL Expert (v3) certificates and is qualified as a PRINCE2 Practitioner. Now part of ASM Global, she looks after the technical duties for the company and works on programming or event monitoring projects; most recently implementing System Center Operations Manager.

Within HE she has experience as a change manager, drawing up both Business and Technical Service Catalogues, project managing and implementing the deployment of BMC Remedy IT Service Management Suite, and Interlink and Microsoft event monitoring toolsets. She introduced the Opnet (now Riverbed) Application Performance appliances and their subsequent use in service costing as well as network troubleshooting.

Strong interpersonal skills and technical prowess have enabled her to both participate and lead technical and engineering teams. In addition to HE sector work, she has engaged in ASP.NET development, developing applications to work with client's existing software suite.